At Focused Eye Care, we’ve spent the past several years looking inward and refreshing our branding and logo. Not to redefine who we are, but to reaffirm what’s always made us unique. While we’re proud to offer cutting-edge technology and the highest quality vision care products, we know that true excellence begins with the people who walk through our doors — and the ones who stand behind them.
Our patients tell us that what keeps them coming back isn’t just advanced diagnostics or stylish frames. It’s the way we make them feel seen, heard and cared for. That’s not by accident. It’s because our team lives out a set of shared values that guide everything we do, best captured by the finishing touch of our rebranding efforts — our new tagline, People First:
- Pursue excellence — we are always providing our patients with best-in-class, personalized care
- Embrace change, evolve together — our superior care is rooted in each of us adopting and understanding the latest technology and treatments
- Operate with integrity — we deliver comprehensive care that is rooted in transparency, honesty and mutual respect
- Positive environment — we believe that a happy, harmonious team creates the best experience for our patients and each other
- Listen with compassion — our time spent with patients is undivided, enabling us to form genuine connections that foster better outcomes for our patients and staff alike
- Educate and engage — we take the time to empower our staff and our patients with the knowledge to ensure a synchronized approach to care
Our tagline and the way we talk about PEOPLE may be new, but they merely represent what we’ve always felt and believed. As we look toward the future, we’re doubling down on our values because they are the heart of what sets Focused Eye Care apart.
Whether you and your family have been with us for years or are stepping into our practice for the first time, you can count on a team that leads with care, grows with intention and shows up every day with a focus on putting People First.
